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Big Moment For Vine As First Wolverine Movie Footage Comes Via 6-Second “Tweaser” Instead Of Trailer

Wed, 27 Mar 2013 12:32:01 -0500

Big Moment For Vine As First Wolverine Movie Footage Comes Via 6-Second “Tweaser” Instead Of Trailer:

I’m hoping this is just the beginning of who brands and media will start leveraging @vineapp.

First Tweet Moving Advertisement?

Wed, 11 Apr 2012 17:04:09 -0500

First Tweet Moving Advertisement?

"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive..."

Sun, 19 Feb 2012 20:36:07 -0600

“Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers”

- Steve Jobs

Social ROI - Remember it's Our Investment

Sat, 18 Feb 2012 07:37:24 -0600

I spend a significant portion of my day working with companies to identify how they can levergage social technology to achieve return on this investment (“ROI”). Clearly the ultimate goal, regardless of the industry, is to make the most money as efficiently as possible. With this logic, ROI is ultimately cut and dry - will this technology/media make me more money per dollar I spend on it than other technologies/media? What I have discovered over the course of the past couple of years is that it’s not a linear path to this most efficient added value. There are stepping stones. This is where defining ROI in social becomes an art over a science.

I know that investment in social media will yield more money per dollar spent that traditional media. Why is this? Because social data allows for greater relevance to the end customer than any other media. Not only can the subject matter by more relevant but the time and place that that message is delivered can be more appropriate. What does this mean now as the tie to the more efficient return is abstract - just what this post is titled - “Remember it’s Our Investment.”

Every company is at a different stage in it’s social marketing evolution (take a look at Nike’s #makeitcount campaign for the Nike+ Fuel Band - this would likely intimidate any company just getting their head around social). For some companies social investment is about audience growth, others have a huge audience already and it’s time to engage and drive that audience to act, and others are at point where they can more greatly leverage their most valuable audience assets. What’s important to remember when working with these companies, is to take a step back and ask them “What are your goals with social rightnow?” You can’t run before you walk - similarly in social, you can’t achieve the final goal without first achieving success in the intermediate steps.

Identify a few things to do right, invest in them with clear success metrics established, and achieve them. Trying to accomplish too many things spreads your resources thin and makes success less tangible. Proven success also leads to greater investment in future initiatives and provides a solid foundation for growth.

How to be more interesting...

Mon, 09 Jan 2012 14:45:02 -0600

How to be more interesting...

For all those with a little bit of wanderlust, hopefully this...

Thu, 29 Dec 2011 12:42:44 -0600

For all those with a little bit of wanderlust, hopefully this can inspire you a bit to get up and go.

Pre-2012 Resolution

Thu, 22 Dec 2011 15:02:32 -0600

to return to my tumblr blog and get it going again…it’s been a busy year. Thank you @massrelevance.

"I could end the deficit in 5 minutes. You just pass a law that says that anytime there is a deficit..."

Fri, 08 Jul 2011 14:15:47 -0500

“I could end the deficit in 5 minutes. You just pass a law that says that anytime there is a deficit of more than 3% of GDP all sitting members of congress are ineligible for reelection.”

- Warren Buffett

The Conversation Prism

Fri, 17 Jun 2011 12:32:27 -0500

The Conversation Prism

Social Media Revolution Video (update 2011)

Tue, 14 Jun 2011 14:19:58 -0500

Social Media Revolution Video (update 2011)

I love it when @twitter unveils new iPhone features before Apple...

Wed, 01 Jun 2011 19:13:27 -0500

I love it when @twitter unveils new iPhone features before Apple does

Why Social Media Reinvigorates the Market for Quality Journalism

Wed, 13 Apr 2011 12:55:08 -0500

Why Social Media Reinvigorates the Market for Quality Journalism

A Little Yankees-Sox rivalry love from Baldwin and Krasinski

Tue, 12 Apr 2011 08:35:27 -0500

A Little Yankees-Sox rivalry love from Baldwin and Krasinski

GOAB iPad App Brings TV Watching Into the Internet Age | Co.Design

Mon, 11 Apr 2011 20:57:02 -0500

GOAB iPad App Brings TV Watching Into the Internet Age | Co.Design

Nice find! jake1st: Nike’s mission is to make the world better...

Mon, 04 Apr 2011 20:06:05 -0500

Nice find!

jake1st:

Nike’s mission is to make the world better through sport. This film is made from 100% recycled ads. And it’s awesome.

Photojournalism in the Age of New Media - Jared Keller - Technology - The Atlantic

Mon, 04 Apr 2011 19:18:32 -0500

Photojournalism in the Age of New Media - Jared Keller - Technology - The Atlantic

Who Curates the Real-Time Web?

Mon, 04 Apr 2011 17:44:21 -0500

Who Curates the Real-Time Web?

Street Food Fanatics Get Tasty iPhone App & TV Combo

Mon, 04 Apr 2011 16:40:22 -0500

Street Food Fanatics Get Tasty iPhone App & TV Combo

iPhone 5 Rumor Roundup [INFOGRAPHIC]

Mon, 04 Apr 2011 15:12:23 -0500

iPhone 5 Rumor Roundup [INFOGRAPHIC]

"receive"

Mon, 04 Apr 2011 12:47:46 -0500

“receive”

- http://www.digidaydaily.com/stories/10-social-trends-to-watch/

*Sparked*

Big Moment For Vine As First Wolverine Movie Footage Comes Via 6-Second “Tweaser” Instead Of Trailer

First Tweet Moving Advertisement?

"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive..."

Social ROI - Remember it's Our Investment

How to be more interesting...

For all those with a little bit of wanderlust, hopefully this...

Pre-2012 Resolution

"I could end the deficit in 5 minutes. You just pass a law that says that anytime there is a deficit..."

The Conversation Prism

Social Media Revolution Video (update 2011)

I love it when @twitter unveils new iPhone features before Apple...

Why Social Media Reinvigorates the Market for Quality Journalism

A Little Yankees-Sox rivalry love from Baldwin and Krasinski

GOAB iPad App Brings TV Watching Into the Internet Age | Co.Design

Nice find! jake1st: Nike’s mission is to make the world better...

Photojournalism in the Age of New Media - Jared Keller - Technology - The Atlantic

Who Curates the Real-Time Web?

Street Food Fanatics Get Tasty iPhone App & TV Combo

iPhone 5 Rumor Roundup [INFOGRAPHIC]

"receive"

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